Sweden

Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in…

Overall, off-trade volume sales of soft drinks in Sweden were stable at the end of the review period, with only a marginal increase projected over 2023 as a whole. However, this was in part due to a level of stabilisation, following…

Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…

Bags and luggage displayed a positive performance in current value terms in 2023, Besides inflationary pressures, coupled with rising unit prices, growth was driven primarily by the revival of outbound travel, coupled with a continued premiumisation…

Retail sales of jewellery continued to expand in current value terms in 2023, although the rate of growth was slower than the previous year. Following the resurgence of family events, such as weddings, in 2022, following enforced delays due to the…

Sales of personal accessories in Sweden continued to expand in current value terms in 2023, although the rate of growth was more modest compared to the previous year. Performance was boosted by a return to pre-pandemic lifestyles, including increased…

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…