Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2024, other pet food in Sweden is recording a decline in retail volume, while birds, fish, and small mammal food is expected to record retail value growth. This uptrend is primarily the result of rising unit prices attributed to inflation and a…
In 2024, pet ownership of cats and dogs remains popular in Sweden, while other pet ownership is in decline. However, the rising number of pets purchased during COVID-19 has led to increased pet abandonment reports, consequently slowing pet food…
In 2024, pet products is recording positive retail value growth, driven by other pet products and pet healthcare. Supplements for large animals, such as cats and dogs, are extensively developed and easily accessible in most pet aisles. Conversely,…
In 2023, Sweden’s economy contracted slightly, with a decline in private spending and housing investment. However, the economy is projected to improve in 2024, with a forecast compound annual growth rate of 1.7% over 2023-2028. Furthermore, inflation…
Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…
Eyewear in Sweden continues to display a robust performance in 2024, buoyed by an ageing population and increasing time spent on digital screens, which are both boosting the need for more specialist or value-added eyewear products. The rising…
Spectacles in Sweden continues to display solid retail volume and current value growth boosted by rising unit prices and inflation. The ageing population along with lifestyle changes, such as greater exposure to digital screens, is boosting demand…
Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…
In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…
In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the…
In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…
In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…
In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…
STEM (science, technology, engineering and maths) toys remained highly popular within traditional toys and games in Sweden in 2023. This surge in popularity has been driven by parents seeking educational alternatives to screen time. Integration of…
Traditional toys and games continued to see steady growth in current value terms in 2023 with consumers remaining willing to invest in gifts and treats for their children despite the challenging economic situation. When it came to the purchasing…
2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
In 2023, retail volume sales of cigarettes declined marginally in Sweden. The Swedish government’s strategy to reduce the smoking rate has been successful with smoking prevalence steadily falling to a record low of 5.5% in 2023, which is extremely…
Smoking tobacco and cigarillos are both steadily losing popularity in Sweden, particularly among young adults who have been switching to snus and nicotine pouches. Border trade is typical in tobacco products within the Nordic region, with the return…
Sweden continues to invest in its unique ‘harm reduction’ policy in efforts to try to reduce smoking cigarettes. Indeed, the country’s low smoking rate is widely reported in the international media. In 2022-2023, there was a clear increase in vaping…