Sweden

In 2023, value sales of away-from-home tissue and hygiene increased at a relatively high rate. Inflationary cost pressures remained an issue in 2023 forcing manufacturers to increase unit prices. Inflation stemmed from price inflation, spiking input…

Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate…

Nappies/diapers/pants registered moderate growth in retail value sales in 2023. Broad increases in retail price points across nappies/diapers/pants were driven by cost inflation in the form of energy, material sourcing, labour, logistics and supply…

Retail volume growth of retail adult incontinence slowed in 2023 as consumers were confronted with higher priced adult incontinence products. Cost inflation rose throughout the year as the war in Ukraine put upward pressure on energy prices, raw…

In 2023, rising prices led to a dramatic increase in current value sales of retail tissue, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in the year, as consumption patterns normalised given the full…

In 2023, current value sales of Rx/reimbursement adult incontinence rose substantially due to a spike in unit prices. Although Rx/reimbursement adult incontinence products are available free of charge through Sweden’s public healthcare system, volume…

Retail value sales of tissue and hygiene grew in 2023, underpinned by rising retail price points. In retail volume terms, price increases dampened the magnitude of volume growth rates relative to value.

In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain…

Apparel and footwear specialists in Sweden had to deal with unstable macroeconomic and geopolitical environments towards the end of the review period. The high inflation rates in 2022 and 2023 forced consumers to prioritise purchases of essential…

Appliances and electronics specialists in Sweden was one of the few channels that posted a decrease in retail value sales in 2022 and 2023. This was the case even in current terms, even though the inflation rate reached a high single-digit figure in…

Historically high inflation rates created huge challenges for convenience retailers in Sweden towards the end of the review period. As consumers started to plan their purchases more carefully and show a preference for discounters and large format…

Following marginal decreases in retail current value sales in 2021 and 2022, direct selling in Sweden faced another difficult year in 2023. While retail current value sales rose slightly, this was due to high inflationary pressure on prices. At…

Discounters in Sweden recorded the fastest retail current value growth among grocery retailers in 2023. The lower-cost grocery retail format was able to derive benefits from the slowdown in the Swedish economy connected to unstable geopolitical…

Within general merchandise stores in Sweden, similar to discounters in grocery retailers, variety stores’ positioning engendered robustness despite the difficult and unpredictable geopolitical and economic times. The main focus of the key players in…

Pharmacy chains Apotek Hjärtat (ICA Sverige) and Apoteket (Apoteket AB) continued to lead health and beauty specialists in Sweden, accounting for slightly more than one half of retail value shares in 2023. Kronans Apotek (Oriola AB) was the only…

Home products specialists in Sweden were impacted by the lowered rates of new construction, which started to decrease in 2022. In 2023, the rate of new construction reached its lowest point since 2011, with only 25,500 new houses starting…

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Retail e-commerce in Sweden, after almost a decade of double-digit retail current value growth, peaking over 2019-2021, witnessed stabilisation or correction towards the end of the review period. Following a small drop in 2022, retail e-commerce…

Retail in Sweden continued to be affected by the challenging Swedish macroeconomic environment in 2023, characterised by negative real GDP growth and high inflation rates. The high inflationary pressure on prices especially affected groceries, but…

Small local grocers in Sweden form part of the very well-developed grocery retailing infrastructure in the market. However, grocery retailing continued to be dominated by major large modern retailers like ICA, Lidl, Coop and Axfood at the end of the…