Sweden

The two pandemic years boosted the use of financial cards in Sweden. While the use of cash in the country was already exceptionally low by global standards at the start of the review period, its role diminished further during the pandemic due to…

Weight management and wellbeing is small compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means,…

Vegetarian, vegan and plant-based alternatives saw a boom in popularity in several packaged food categories towards the end of the review period with ready meals being no exception. There is a strong demand for healthier food alternatives in Sweden,…

In 2020, when the COVID-19 pandemic emerged in Sweden, fears of contracting the disease and restrictions on mobility in the country led to an increased interest in home cooking. Sauces, dips and condiments consequently saw dynamic growth in packaging…

After seeing exceptional growth in 2020, packaging volumes of processed fruit and vegetables declined in Sweden in 2022, as consumer habits returned to normal following the pandemic. When the pandemic emerged, fears of viral transmission kept…