Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned…
Swedish mass beauty and personal care experienced a positive year in 2023, with retail value sales growing at a near double-digit rate. This growth comes despite the ongoing shift towards premium products in beauty and personal care overall.
Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their…
Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…
Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying…