Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Supermarkets in Sweden were at the forefront of the battle against inflation surges in Sweden towards the end of the review period. This is unsurprising as supermarkets is the highest-value channel within grocery retailers in the country. In 2023,…
Discounters in Sweden recorded the fastest retail current value growth among grocery retailers in 2023. The lower-cost grocery retail format was able to derive benefits from the slowdown in the Swedish economy connected to unstable geopolitical…
Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate…
In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product…
In 2023, home insecticides in Sweden experienced a notable trend of higher retail price points. This upward shift in prices can be primarily ascribed to the escalating costs incurred by both manufacturers and retailers in the production and…
Gum is set to see current value growth in Sweden in 2024. The competition in chewing gum in Sweden is strong and the category faces maturity. In order to drive sales, players must pay attention to delivering value-added benefits. It is noteworthy…
In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…
In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…
The industry continues to witness a rise in retail price points, driven by inflationary pressures and increasing input costs. With inflation remaining at a high rate in 2023, households exhibit heightened price sensitivity, leading to a shift in…
The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.