Sweden

Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned…

Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…

Pharmacy chains Apotek Hjärtat (ICA Sverige) and Apoteket (Apoteket AB) continued to lead health and beauty specialists in Sweden, accounting for slightly more than one half of retail value shares in 2023. Kronans Apotek (Oriola AB) was the only…

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

In 2023, staple foods in Sweden witnessed several key trends, influenced by consumer preferences, economic factors, and the ongoing health and wellness movement. Staple foods, including rice, pasta, and noodles, which saw a strong uptick in demand…

Store cards are registering further decline in terms of both the number and value of transactions in 2023 as they are perceived to be old-fashioned, plus other financial card types and instruments offer greater flexibility. In contrast to credit…

Wound care continued to see positive, yet modest growth in retail volume terms in 2023. The category saw an notable increase in demand in 2021 and 2022, as life returned to normal following the pandemic. With people spending more time outside the…

Vitamins saw exceptional growth during 2020, the first year of the COVID-19 crisis, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This exceptional growth meant limited growth…

Retail volume sales of sleep aids saw a modest decline in Sweden in 2023, in contrast to the buoyant pattern of growth seen during the earlier years of the review period. The rate of growth was particularly high during the pandemic, when high levels…

Dermatologicals experienced a modest decline in overall constant value terms in 2023, although performance varied considerably according to subcategory. One notable development was the buoyant demand for antiparasitics/lice treatments, continuing the…