Sweden

Debit cards remain the most popular type of financial card in Sweden in 2023 in terms of the number of cards in circulation, and current value and volume transactions. The popularity of debit cards is attributable to the high share of digital…

Personal luxury retail current value sales rose by 11% in 2023 to reach SEK15.2 billion, with growth supported by leading brand owners like E Saether AB, Hugo Boss AB and L’Oréal Sverige AB. Growth in 2023 was fuelled by consumers investing in luxury…

Retail sales of digestive remedies suffered a decline in constant value terms in 2023, albeit at a slower rate than the previous year. Growth continued to be impacted by inflationary pressures, exacerbated by the ongoing war in Ukraine, which…

The unit prices in the other dairy category have experienced price hikes, due to inflation and increased production costs. In addition, sales have fallen back into the pre-pandemic area, as consumption habits normalised and Swedes ventured back into…

The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Wine in Sweden saw a disappointing performance in 2022, thanks to a moderate decline in off-trade volumes. Sales flourished during the first year of the pandemic, having benefitted from minimal international travel and cross-border trade across much…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential,…

Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…