Sweden

Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…

Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…

Sales of imaging devices are seeing a sharp decline in retail volume terms in 2023 as the category continues to lose its appeal. Consumers are increasingly satisfied with the growing sophistication of the imaging capabilities of smartphones and thus…

It has been a mixed few years for sales of televisions in Sweden. There was a huge spike in sales of LCD and OLED TVs in 2020 following the outbreak of COVID-19 as consumers went into self-enforced isolation. This home seclusion encouraged many…

Sales of home audio and cinema are in long-term decline and they continue to fall in 2023, with further declines expected over the forecast period. Most home audio and cinema products have long been considered redundant by most consumers and are…