Market research on the consumer finance industry. Our reports fea...
Market research on the consumer finance industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Store cards are often referred to as “Gaisho cards” in Japan. Gaisho is a department most often found in department stores, positioned somewhat like direct selling. Gaisho are elite staff members with high levels of skill and experience, and these…
Store cards demonstrated sustained growth in transaction values even during the pandemic. According to the 2018 National Financial Inclusion Survey (ENIF) conducted by the National Banking and Securities Commission (CNBV), 61.5% (15.1 million) of…
The popularity of store cards was already in decline during the review period. Among the main reasons for this is that many local consumers struggle to see the advantages that these cards offer or, alternatively, they understand the advantages but do…
Store cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.
While Norway is one of the most advanced societies in the world regarding card payments, the digitalisation trend has had little impact on store cards. As a result, store cards have become increasingly marginalised in Norway and represent less than…