Spain

Total plant-based dairy packaging maintained growth in 2022, with increases across all categories, although slower rates of increase were seen than in the previous two years. In 2022, brick liquid cartons remained the most significant pack type for…

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Closed loop pre-paid cards remain dominant in Spain, accounting for around four-fifths of transactions by value. Indeed, closed loop pre-paid cards issued by the public transportation systems in Madrid and Bilbao (Consorcio Transporte Madrid and…

Retail current value sales of premium and luxury cars rose by 8% to total EUR7.7 billion in 2023 due to augmented demand from affluent buyers, who were able to resist macroeconomic challenges. Wealth determines the degree of demand that exists for…

Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Shelf stable beans continue to drive retail volume growth in shelf stable fruit and vegetables in 2023 with all of the other categories positing declines. Shelf stable beans benefit from their status as staple products in the Spanish diet, with these…

In 2020, packaging volumes for processed fruit and vegetables saw an exceptionally strong rise as consumers stocked up during the first year of the pandemic. In 2021, volumes fell as the impact of the pandemic eased, and a declining trend continued…

After seeing dynamic growth in 2020 during the pandemic, total packaging volumes of processed meat and seafood turned to decline in 2021, and volumes continued to see a slight fall in 2022, although remained above the pre-pandemic level. Flexible…

In 2022, the impact of inflation was evident in various areas of the market, including processed meat and processed seafood. Both of these categories experienced a decline in retail volume terms, while seeing healthy growth in current value terms.…

Sales of pulses experienced positive growth across all channels as consumers prioritised affordability. After a decline in retail volume terms in 2022 due to a general increase in food prices, the category saw a partial recovery in 2023. It is…

Chilled ready meals continued to record strong unit volume growth in its packaging in 2021. While consumers in home seclusion had been looking for easy options to cook and eat a year earlier in 2020, as consumer mobility increased in 2021, home…

2023 was another tough year for sales of major appliances in Spain, including refrigeration appliances. Despite overall sales of refrigeration appliances reporting a decline in retail volume sales in 2023, freestanding fridge freezers was an…

Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these…

After seeing dynamic double-digit growth year-on-year throughout the review period retail e-commerce saw a slowdown in 2023 in current value terms, with consumer electronics e-commerce even posting a decline in sales. Elevated inflation, rising…

Retail in Spain continued to be impacted by high inflation in 2023, with high energy and fuel prices putting pressure on operators and leading to rising prices for the consumer. The Spanish government tried to mitigate the increase in prices by…

Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…

After sales were negatively impacted by inflation in 2022, sales of rice, pasta, and noodles have shown more resilience in terms of volume consumption in 2023. Pasta and rice are included in the basic basket of goods in Spain and continue to be…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…

For nearly 40 years. the Spanish Public Health system has included adult incontinence protection in the list of Rx/reimbursement medical products. These products can be purchased through e-commerce and in health and beauty specialists with the…

Sales of cooking ingredients and condiments are declining in retail volume terms in 2023 due to several factors. First, with the pandemic over and consumers returning to busy lifestyles away from the home they have less time and desire to cook dishes…

Sauces, dips and condiments packaging volumes returned to slight growth in 2022, stabilising after a couple of years of pandemic-related disruption. Increases were seen for most categories and pack types. In 2022, PET bottles gained pack type share…

Cooking ingredients was continuing to register above-average growth in 2021, as the home-cooking trend remained in place and consumers continued to experiment with a plethora of dishes, although growth slowed compared to the previous year, with a…

Savoury snacks has seen healthy volume growth in 2024, with the difference between value and volume growth diminishing after two years of high inflation. An increase in socialising and a rise in inbound and domestic tourism is contributing positively…

The self-service cafeterias model in Spain is closely linked to high transit locations, such as airports, railway stations and bus stations. In this regard, both inbound and domestic tourism play an important role in the growth of the category, and…

Sales of skin care in Spain recorded healthy value and volume growth in 2023, despite the depressed economic climate leading to consumer price-sensitivity. Conversely, many people see investing in skin care as a form of “affordable indulgence”,…

Despite a marginal drop in retail volume sales in 2023, overall demand for sleep aids remains significantly higher than pre-pandemic levels in Spain. According to the latest information published by Sociedad Española de Neurología (National Neurology…

Coffee machines is the largest category in small cooking appliances but it continued to see declining sales in retail volume terms in 2023. While retail volume sales continued to decline in 2023 sales saw strong growth in current value terms. This…

Small local grocers saw only modest growth in current value terms in 2023 while the number of outlets continued to decline, following the pattern seen throughout the review period. During the first year of the pandemic, small local grocers benefited…

E-vapour products saw value growth in Spain in 2023. Meanwhile, heated tobacco saw a marked rise in volume sales, while smokeless tobacco volumes fell. While traditional tobacco smoking declines, the prevalence of e-cigarettes, vaping devices and…

So far, 2024 has been a positive year for snacks with strong value growth (in current value terms) and stable volume growth. The consumption of snacks is being supported by a rise in on-the-go consumption and an increase in social activities, sharing…

For soft drinks in 2023, it is hard to start anywhere other than the impact of the high cost-of-living and the high inflation rate that has characterised much of the year. These factors have translated into sizeable rises in average unit prices…

Leading Spanish juice brand Don Simon recently introduced an innovation in sustainable packaging with the launch of the world's first Pure-Pak eSense aluminium-free aseptic carton for its plant-based range. In collaboration with packaging supplier…

Spectacles in Spain is expected to see modest, and slower, retail volume growth over 2024, compared to 2023. However, supported by an increase in the average retail unit price, retail value (constant 2024 prices) sales are projected to rise for the…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Sports drinks in Spain is set to record a positive year in 2023. This was evidenced by the fact that Aquarius from Cía Servicios de Bebidas Refrescantes SL (Coca-Cola) – the category leader in Spain – reported strong growth in the first months of the…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

Staple foods in Spain has experienced stagnation in retail volume terms, albeit with a slight improvement compared to the decline seen in the previous year. The lack of movement in retail volume terms largely relates to the significant impact of…

After seeing a steep decline in sales in retail volume terms in 2022 due to inflation and a shift towards more budget-friendly and convenient alternatives like frozen potatoes and ready-to-eat tortillas, the consumption of starchy roots displayed…

Store cards account for a relatively small share of card payment transactions in Spain compared to credit, charge and particularly debit cards, as many local consumers are not well informed about the rewards and credit possibilities that store cards…

In a bid to increase brand awareness, several chained players in other categories with consumer foodservice in Spain, including Papa John’s Pizzerias in limited service restaurants and Foster’s Hollywood in full-service restaurants, have begun…

Sales of sugar and sweeteners in Spain continued to decline in retail volume terms in 2023, albeit at a far more modest rate than in the previous two years. Although sugar and sweeteners saw positive growth in current value terms in 2023 this was…

Sugar confectionery is seeing strong growth in 2024, both in volume and value terms. While consumers have seen their purchasing power reduced due to high inflation and a sharp increase in the cost of living they are still allowing themselves small…

Sun care in Spain performed well in both value and volume terms in 2023, thanks to the post-pandemic landscape enabling consumers to re-embrace out-of-home lifestyles. This includes the resumption of travel and tourism, with consumers prepared to…

Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…

Maradona confirmed its position as the leading chain of Spanish supermarkets in value terms in 2023 despite ranking second in terms of the number of outlets. The company strengthened its brand equity through intensified promotional campaigns,…

Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more…