Spain

Digestive remedies is experiencing a mixed performance in 2023, following an upturn in demand for some products the previous year in line with greater mobility outside of the home as pandemic-related restrictions eased. IBS treatments, antacids,…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Even though inflation rates declined in 2023 as compared to the record highs registered in 2022, they remained higher compared to pre-pandemic levels. As a result, price remained the main driving factor behind where many people chose to shop for…

Dishwashers saw a double-digit decline in retail volume terms in 2022, with the category continuing to decline in 2023, albeit at a slower rate. Despite inflation and the increase in the average unit price of dishwashers this was not enough to offset…

Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water…

Dog food in Spain is just about managing to achieve positive volume growth in 2024, with value more strongly supported by still-high prices. Whilst inflationary pressures are lessening, consumers’ spending power has still been negatively affected,…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

Sales of edible oils have continued to decline in retail volume terms in 2023, driven in part by a further steep increase in retail prices. Price rises and the drop in demand is the result of several factors including the adverse effects of the…

Despite ongoing price growth in the first half of 2023 sales of eggs saw a return to growth in retail volume terms after recording a decline in sales in the previous two years. Although higher prices adversely affected consumers, producers were able…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

While digitalisation was already gaining momentum in Spain over the review period, the emergence of the pandemic and subsequent home seclusion, resulting in prolonged time spent at home working remotely and online studying, increased time spent in…

Eyewear in Spain continues to see a return to pre-Coronavirus (COVID-19) consumption patterns in 2024. As in 2023, the end of COVID-19-related restrictions in the country has seen Spanish consumers resume out-of-home lifestyles, returning more fully…

The Spanish economy has performed better than anticipated in 2023, despite the challenges posed by high energy costs and the aftermath of the COVID-19 pandemic, with consumption continuing to recover to 2019 levels, boosted by the recovery of travel…

Retail current value sales of fine wines/champagne and spirits grew by 8% in 2023 to total EUR654 million, as a result of a consumer desire to indulge themselves after the Coronavirus (COVID-19) pandemic. Socialising (at home as well as in the…

The retail consumption of fish and seafood continued to decline in 2023, albeit at a slightly slower pace than in the previous two years. This decline was primarily due to reduced purchasing power leading to an increased focus on essential goods and…

Sales of food preparation appliances reported a decline in retail volume terms in 2023 for the second year running, albeit the decline was not quite as significant with inflation stabilising to slightly more stable levels. Overall, demand for these…

Retail sales of footwear saw fairly modest growth in volume terms in 2023, continuing the trend of the previous yearly. With wallets being squeezed due to inflationary pressures and high interest rates, a growing number of Spaniards were forced to…

Premium fragrances outperformed mass fragrances in Spain in 2023, as consumers seek to treat themselves to “affordable indulgences”. Interestingly, despite the depressed economic climate, with the cost-of-living crisis and inflationary pressures,…

Spain saw a return to relative normality in 2023 with the World Health Organisation (WHO) declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…