Spain

By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…

Spectacles in Spain is expected to see modest, and slower, retail volume growth over 2024, compared to 2023. However, supported by an increase in the average retail unit price, retail value (constant 2024 prices) sales are projected to rise for the…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Sports drinks in Spain is set to record a positive year in 2023. This was evidenced by the fact that Aquarius from Cía Servicios de Bebidas Refrescantes SL (Coca-Cola) – the category leader in Spain – reported strong growth in the first months of the…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

Staple foods in Spain has experienced stagnation in retail volume terms, albeit with a slight improvement compared to the decline seen in the previous year. The lack of movement in retail volume terms largely relates to the significant impact of…

After seeing a steep decline in sales in retail volume terms in 2022 due to inflation and a shift towards more budget-friendly and convenient alternatives like frozen potatoes and ready-to-eat tortillas, the consumption of starchy roots displayed…

Store cards account for a relatively small share of card payment transactions in Spain compared to credit, charge and particularly debit cards, as many local consumers are not well informed about the rewards and credit possibilities that store cards…

In a bid to increase brand awareness, several chained players in other categories with consumer foodservice in Spain, including Papa John’s Pizzerias in limited service restaurants and Foster’s Hollywood in full-service restaurants, have begun…

Sales of sugar and sweeteners in Spain continued to decline in retail volume terms in 2023, albeit at a far more modest rate than in the previous two years. Although sugar and sweeteners saw positive growth in current value terms in 2023 this was…

Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…