Spain

Cooking ingredients and meals in Spain continues to see strong growth in current value terms in 2023, albeit at a slightly slower rate than in 2022 due to lower inflation. However, the category has seen a return to growth in retail volume terms…

After the surge in sales that cough, cold and allergy (hay fever) remedies experienced in 2022, demand is waning in 2023, with the category recording more subdued growth rates. Traditionally, sales of cough, cold and allergy (hay fever) remedies in…

The buy now, pay later (BNPL) trend has taken hold in Spain, particularly among younger consumers, and is rapidly gaining share in Spain. Consumers choose BNPL for a variety of reasons, including the lower APR (in most cases 0%, as opposed to 18% for…

After a year of growth during the pandemic in 2020, in 2021 there was a return to the declining trend seen in total packaging volumes for dairy products in 2019 and earlier, and this trend continued in 2022. However, not all pack types saw declines.…

The performance of dairy products and alternatives continues to be shaped by the elevated inflation being seen in 2023, which has led to strong growth in current value terms, albeit at a slightly more modest rate compared to 2022. However, sales…

Banks in Spain are changing their business strategy, resulting in a decline in the number of debit cards issued in 2023. Whilst customers previously had access to a free debit card if they had other banking products and services, including mortgages…

Deodorants continued to perform well in Spain in 2023, in both value and volume terms. While value is supported by high unit prices due to inflationary pressures, volume is also robust thanks to baseline demand. That said, we should note that…

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

After recording strong growth in 2022, sales of many dermatologicals in 2023 are weakening. Declining disposable incomes due to elevated inflation and higher interest rates are eroding the interest of Spaniards in spending on perceived non-essential…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

Digestive remedies is experiencing a mixed performance in 2023, following an upturn in demand for some products the previous year in line with greater mobility outside of the home as pandemic-related restrictions eased. IBS treatments, antacids,…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Even though inflation rates declined in 2023 as compared to the record highs registered in 2022, they remained higher compared to pre-pandemic levels. As a result, price remained the main driving factor behind where many people chose to shop for…

Dishwashers saw a double-digit decline in retail volume terms in 2022, with the category continuing to decline in 2023, albeit at a slower rate. Despite inflation and the increase in the average unit price of dishwashers this was not enough to offset…

Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water…

Dog food in Spain is just about managing to achieve positive volume growth in 2024, with value more strongly supported by still-high prices. Whilst inflationary pressures are lessening, consumers’ spending power has still been negatively affected,…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

Sales of edible oils have continued to decline in retail volume terms in 2023, driven in part by a further steep increase in retail prices. Price rises and the drop in demand is the result of several factors including the adverse effects of the…

Despite ongoing price growth in the first half of 2023 sales of eggs saw a return to growth in retail volume terms after recording a decline in sales in the previous two years. Although higher prices adversely affected consumers, producers were able…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

While digitalisation was already gaining momentum in Spain over the review period, the emergence of the pandemic and subsequent home seclusion, resulting in prolonged time spent at home working remotely and online studying, increased time spent in…

Eyewear in Spain continues to see a return to pre-Coronavirus (COVID-19) consumption patterns in 2024. As in 2023, the end of COVID-19-related restrictions in the country has seen Spanish consumers resume out-of-home lifestyles, returning more fully…

The Spanish economy has performed better than anticipated in 2023, despite the challenges posed by high energy costs and the aftermath of the COVID-19 pandemic, with consumption continuing to recover to 2019 levels, boosted by the recovery of travel…

Retail current value sales of fine wines/champagne and spirits grew by 8% in 2023 to total EUR654 million, as a result of a consumer desire to indulge themselves after the Coronavirus (COVID-19) pandemic. Socialising (at home as well as in the…

The retail consumption of fish and seafood continued to decline in 2023, albeit at a slightly slower pace than in the previous two years. This decline was primarily due to reduced purchasing power leading to an increased focus on essential goods and…

Sales of food preparation appliances reported a decline in retail volume terms in 2023 for the second year running, albeit the decline was not quite as significant with inflation stabilising to slightly more stable levels. Overall, demand for these…

Retail sales of footwear saw fairly modest growth in volume terms in 2023, continuing the trend of the previous yearly. With wallets being squeezed due to inflationary pressures and high interest rates, a growing number of Spaniards were forced to…

Premium fragrances outperformed mass fragrances in Spain in 2023, as consumers seek to treat themselves to “affordable indulgences”. Interestingly, despite the depressed economic climate, with the cost-of-living crisis and inflationary pressures,…

Spain saw a return to relative normality in 2023 with the World Health Organisation (WHO) declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…

Inflation had a significant impact on consumer spending behaviour in 2022 as the cost of living rose sharply which led to a notable decline in sales of fruits in retail volume terms, with the category continuing to record a small decline in sales in…

Full-service restaurants recovery in 2023 was largely driven by Spaniards continuing to return to dining outside of the home, post-pandemic. This led to a decline in the share of delivery in 2023 compared to 2022. Meanwhile, the trend of working from…

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

Department stores benefited from the increase in inbound tourists seen in Spain in 2023 as foreign tourists love to go to places such as El Corte Inglés to do their shopping and to partake in the uniquely Spanish experience found in its outlets.…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

The Dia supermarket chain reached an agreement to sell 1,000 Clarel stores to Colombian group Trinity in 2023. The deal, which it is estimated will reach EUR42.2 million, will see payments spread over six years and will include three distribution…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

Retail volume sales of home audio and cinema continued their long-term decline in 2022, including sales of home cinema and speaker systems, which account for the bulk of retail value sales in the category. Home cinema and speaker systems mainly…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…

Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

Russia's invasion of Ukraine had a huge impact on global energy prices, with the impact continuing to be felt in Spain in 2023. High energy prices coupled with high inflation and a sharp rise in the cost of living pushed more Spaniards to look into…

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…