Spain

The retail consumption of fish and seafood continued to decline in 2023, albeit at a slightly slower pace than in the previous two years. This decline was primarily due to reduced purchasing power leading to an increased focus on essential goods and…

Retail current value sales of fine wines/champagne and spirits grew by 8% in 2023 to total EUR654 million, as a result of a consumer desire to indulge themselves after the Coronavirus (COVID-19) pandemic. Socialising (at home as well as in the…

The Spanish economy has performed better than anticipated in 2023, despite the challenges posed by high energy costs and the aftermath of the COVID-19 pandemic, with consumption continuing to recover to 2019 levels, boosted by the recovery of travel…

Eyewear in Spain continues to see a return to pre-Coronavirus (COVID-19) consumption patterns in 2024. As in 2023, the end of COVID-19-related restrictions in the country has seen Spanish consumers resume out-of-home lifestyles, returning more fully…

While digitalisation was already gaining momentum in Spain over the review period, the emergence of the pandemic and subsequent home seclusion, resulting in prolonged time spent at home working remotely and online studying, increased time spent in…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…

Despite ongoing price growth in the first half of 2023 sales of eggs saw a return to growth in retail volume terms after recording a decline in sales in the previous two years. Although higher prices adversely affected consumers, producers were able…

Sales of edible oils have continued to decline in retail volume terms in 2023, driven in part by a further steep increase in retail prices. Price rises and the drop in demand is the result of several factors including the adverse effects of the…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

Dog food in Spain is just about managing to achieve positive volume growth in 2024, with value more strongly supported by still-high prices. Whilst inflationary pressures are lessening, consumers’ spending power has still been negatively affected,…

Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water…

Dishwashers saw a double-digit decline in retail volume terms in 2022, with the category continuing to decline in 2023, albeit at a slower rate. Despite inflation and the increase in the average unit price of dishwashers this was not enough to offset…

Even though inflation rates declined in 2023 as compared to the record highs registered in 2022, they remained higher compared to pre-pandemic levels. As a result, price remained the main driving factor behind where many people chose to shop for…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Digestive remedies is experiencing a mixed performance in 2023, following an upturn in demand for some products the previous year in line with greater mobility outside of the home as pandemic-related restrictions eased. IBS treatments, antacids,…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

After recording strong growth in 2022, sales of many dermatologicals in 2023 are weakening. Declining disposable incomes due to elevated inflation and higher interest rates are eroding the interest of Spaniards in spending on perceived non-essential…

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

Deodorants continued to perform well in Spain in 2023, in both value and volume terms. While value is supported by high unit prices due to inflationary pressures, volume is also robust thanks to baseline demand. That said, we should note that…

Banks in Spain are changing their business strategy, resulting in a decline in the number of debit cards issued in 2023. Whilst customers previously had access to a free debit card if they had other banking products and services, including mortgages…

The performance of dairy products and alternatives continues to be shaped by the elevated inflation being seen in 2023, which has led to strong growth in current value terms, albeit at a slightly more modest rate compared to 2022. However, sales…

After a year of growth during the pandemic in 2020, in 2021 there was a return to the declining trend seen in total packaging volumes for dairy products in 2019 and earlier, and this trend continued in 2022. However, not all pack types saw declines.…

The buy now, pay later (BNPL) trend has taken hold in Spain, particularly among younger consumers, and is rapidly gaining share in Spain. Consumers choose BNPL for a variety of reasons, including the lower APR (in most cases 0%, as opposed to 18% for…

After the surge in sales that cough, cold and allergy (hay fever) remedies experienced in 2022, demand is waning in 2023, with the category recording more subdued growth rates. Traditionally, sales of cough, cold and allergy (hay fever) remedies in…

Cooking ingredients and meals in Spain continues to see strong growth in current value terms in 2023, albeit at a slightly slower rate than in 2022 due to lower inflation. However, the category has seen a return to growth in retail volume terms…

Convenience retailers benefited from the lifting of the remaining COVID-19 restrictions and the opening of new outlets across Spain. There was also increased foot traffic in urban areas driven by the rise in tourism which supported the growth of…

Retail volume and current value sales of contact lenses and solutions in Spain are expected to see strong growth over 2024, albeit slower compared to 2023. Economic factors in 2024 continue to exert a strong influence on the category. In this vein,…

The costs of households have continued to rise across the board in 2023 due to the change in tone of the monetary policy of the European Central Bank, which increased interest rates four times during 2022 and 2023, resulting in rising interest rates…

Retail volume sales of some consumer health products in 2023 are declining following a surge in demand the previous year when pandemic-related restrictions in April 2022 resulted in Spaniards returning to some extent to their pre-pandemic lives. This…

In 2023, consumer foodservice in Spain saw growth across all metrics, albeit at lower rates than that seen in the previous year of the review period. However, persistently high inflation rates drove up average prices, limiting growth in…

The lifting of COVID-19 restrictions in May 2022 and the consequent surge in consumption had a positive effect on consumer foodservice sales across all locations in 2023. Consumer foodservice outlets in standalone locations were amongst the least…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

Buy now pay later (BNPL) continues to grow in popularity, particularly among young adults, and there is a notable shift to BNPL loans. A significant number of financial services providers have launched their own BNPL programmes, including Banco…

Similar to the pattern seen in 2022, inflationary pressures and reduced purchasing power continued to take their toll on the performance of consumer appliances in Spain in 2023. Another aspect that contributed to the negative evolution of consumer…

After seeing two years of negligible decline in packaging volumes during the pandemic in 2020 and 2021, mainly driven by falling sales of gum, volumes returned to growth in 2022, regaining all the lost ground. However, while chocolate confectionery…

Total volume sales of concentrates are set to see minimal growth in Spain in 2023. Sales in the off-trade channel are expected to see a negligible decline, with liquid concentrates set to return to its long-term trend of decline after one year of…

Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…

Sales in colour cosmetics in Spain saw good growth in 2023, in both value and volume terms. Much of this is supported by the return of social activities and out-of-home lifestyles following the era of the pandemic when, conversely, the associated…

Retail volume sales of coffee are expected to fall slightly in 2023, which is similar to the trend seen in 2022. This performance represents a continuation of normalisation following the huge increase the category saw in 2020 as a result of the…

Cigars and cigarillos saw volume sales fall in Spain in 2023, though smoking tobacco volumes rose significantly during the year. Fine cut tobacco continued to register significant growth in the final year of the review period. Demand continued to…

Cigarettes experienced significant value growth in Spain in 2023. The increase in value sales was driven by inflation and an increase in unit prices. However, even though value sales increased, volume sales registered a decline, largely due to the…

2023 was a tough year for cider/perry with sales declining sharply in both on- and off-trade volume terms. Unlike other alcoholic drinks, cider/perry also reported a sharp decline in total current value terms. Producers of cider/perry have found it…

Chocolate confectionery is seeing healthy growth in current value terms in 2024, although sales are stagnating in volume terms. Fluctuations in cocoa prices in 2024 have contributed to the positive value growth with manufacturers being forced to…

Retail sales of childrenswear in Spain registered relatively modest growth in constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high…

Although in general Spanish consumers reduced the frequency of their shopping trips in 2022, opting for a more planned purchases, there was no major drop in the consumption of cheese. Cheese is considered a staple in the Spanish diet and as such…

Charge cards are the second-most-favoured option of local consumers when it comes to payment cards, after debit cards but ahead of credit cards. This is partly down to inertia—charge cards have a longer tradition than credit cards in Spain.

Cat food continues to see confident growth in Spain in 2024, in both value and volume terms, with sales outperforming those seen in dog food. This is supported by the rising number of cat-owning households in Spain, along with consumers owning more…

There has been a mixed picture for carbonates in 2023, with reduced sugar variants performing better than regular varieties. In general, off-trade volume sales of reduced sugar variants are set to increase in 2023, as customers in Spain have shifted…

This report analyses the market for cannabis in Spain. For the purposes of the study, the market has been defined as follows: