Spain

Despite tightened budgets and ongoing price increases, ready meals has continued to experience steady volume growth in 2023 as consumers seek convenient and fast meal solutions. Interestingly, the increase in food prices has benefited the category,…

Sales in mass beauty and personal care in Spain were supported by the economic environment in 2023. Specifically, inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Retail value sales of luxury goods in Spain rose by 11% in 2023 in current terms to reach EUR16.7 billion. Pent-up demand boosted sales as luxury consumers returned to pre-Coronavirus (COVID-19) activities, including shopping, travelling and working.…

2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…

In 2023, chicken, fish, and Asian cuisines performed particularly well in limited-service restaurants, thanks to the strong performance of KFC and the rapid expansion of Popeyes Louisiana Kitchen in Spain. The chain saw its network expand from 13…

The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…

After the surge in demand for large cooking appliances during 2021, the category experienced a significant decline in retail volume terms in 2022. This pattern continued into 2023, albeit with a slightly more moderate decline than in the previous…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

Jewellery witnessed slower growth in retail volume terms in 2023 compared to 2022 with sales remaining well below pre-pandemic levels. Since Russia's invasion of Ukraine in early 2022 the price of food and energy has risen sharply, while most…

Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and subbrand launch activity.

In-car entertainment has been in long-term decline for a number of years, with some categories reporting a consistent double-digit decrease in volume sales. Unlike some other areas of consumer electronics sales of in-car entertainment were actually…

Having seemingly been on a downward spiral there has been a renaissance in demand for digital cameras in 2022 and 2023. This trend stems from a 2000s technologies-inspired nostalgia being seen especially among the younger population (gen Z), with the…

In 2024, ice cream sales have seen steady volume growth, thanks in part to the strong performance of impulse ice cream and the solid performance of multi-pack ice cream. While large retail chains typically do not offer impulse ice cream for on-the-go…

Despite the Spanish government reducing VAT rates and even placing a 0% VAT rate on foods like fruit and vegetables and bread, food prices continued to grow in 2023, with Spain continuing to experience elevated inflation. While some consumer…

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…

Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…

Despite holding overall low value sales share within Spanish hot drinks, demand for organic options rose in 2022. Organic tea experienced certain resilience with a positive evolution in both green tea and the larger category of fruit/herbal tea. The…

Although Spanish consumers had to tighten their belts in 2022 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2022, with…

In an inflationary environment, unevenly rising prices inevitably affected the purchasing power of many Spanish consumers in 2022, hampering the growth of certain health and wellness cooking ingredients and meals. Despite the temporary downhill…

Nestle's 3-in-1 coffee mixes, packaged in flexible plastic sachets and multipacks within large bags made of flexible plastic or aluminium pouches, offer a blend of convenience, affordability and product protection that used to mostly come in folding…

Without doubt the key factor for hot drinks in Spain in 2023 has been the high inflation rate, and the resultant rise in unit prices faced by consumers, partly driven by high production costs and expensive raw materials. Indeed, whilst some brands…

Retail sales of hosiery saw minimal growth in constant value terms in 2023. This was partly due to the high cost of living, in the context of elevated inflation and rising interest rates, which led a significant number of local consumers to trade…

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…

Russia's invasion of Ukraine had a huge impact on global energy prices, with the impact continuing to be felt in Spain in 2023. High energy prices coupled with high inflation and a sharp rise in the cost of living pushed more Spaniards to look into…

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…

Retail volume sales of home audio and cinema continued their long-term decline in 2022, including sales of home cinema and speaker systems, which account for the bulk of retail value sales in the category. Home cinema and speaker systems mainly…

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The Dia supermarket chain reached an agreement to sell 1,000 Clarel stores to Colombian group Trinity in 2023. The deal, which it is estimated will reach EUR42.2 million, will see payments spread over six years and will include three distribution…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Department stores benefited from the increase in inbound tourists seen in Spain in 2023 as foreign tourists love to go to places such as El Corte Inglés to do their shopping and to partake in the uniquely Spanish experience found in its outlets.…

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

Full-service restaurants recovery in 2023 was largely driven by Spaniards continuing to return to dining outside of the home, post-pandemic. This led to a decline in the share of delivery in 2023 compared to 2022. Meanwhile, the trend of working from…

Inflation had a significant impact on consumer spending behaviour in 2022 as the cost of living rose sharply which led to a notable decline in sales of fruits in retail volume terms, with the category continuing to record a small decline in sales in…

Spain saw a return to relative normality in 2023 with the World Health Organisation (WHO) declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…

Premium fragrances outperformed mass fragrances in Spain in 2023, as consumers seek to treat themselves to “affordable indulgences”. Interestingly, despite the depressed economic climate, with the cost-of-living crisis and inflationary pressures,…

Retail sales of footwear saw fairly modest growth in volume terms in 2023, continuing the trend of the previous yearly. With wallets being squeezed due to inflationary pressures and high interest rates, a growing number of Spaniards were forced to…

Sales of food preparation appliances reported a decline in retail volume terms in 2023 for the second year running, albeit the decline was not quite as significant with inflation stabilising to slightly more stable levels. Overall, demand for these…