Spain

Savoury snacks has seen healthy volume growth in 2024, with the difference between value and volume growth diminishing after two years of high inflation. An increase in socialising and a rise in inbound and domestic tourism is contributing positively…

Cooking ingredients was continuing to register above-average growth in 2021, as the home-cooking trend remained in place and consumers continued to experiment with a plethora of dishes, although growth slowed compared to the previous year, with a…

Sauces, dips and condiments packaging volumes returned to slight growth in 2022, stabilising after a couple of years of pandemic-related disruption. Increases were seen for most categories and pack types. In 2022, PET bottles gained pack type share…

Sales of cooking ingredients and condiments are declining in retail volume terms in 2023 due to several factors. First, with the pandemic over and consumers returning to busy lifestyles away from the home they have less time and desire to cook dishes…

For nearly 40 years. the Spanish Public Health system has included adult incontinence protection in the list of Rx/reimbursement medical products. These products can be purchased through e-commerce and in health and beauty specialists with the…

Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

After sales were negatively impacted by inflation in 2022, sales of rice, pasta, and noodles have shown more resilience in terms of volume consumption in 2023. Pasta and rice are included in the basic basket of goods in Spain and continue to be…

Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…

Retail in Spain continued to be impacted by high inflation in 2023, with high energy and fuel prices putting pressure on operators and leading to rising prices for the consumer. The Spanish government tried to mitigate the increase in prices by…

After seeing dynamic double-digit growth year-on-year throughout the review period retail e-commerce saw a slowdown in 2023 in current value terms, with consumer electronics e-commerce even posting a decline in sales. Elevated inflation, rising…

Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these…

2023 was another tough year for sales of major appliances in Spain, including refrigeration appliances. Despite overall sales of refrigeration appliances reporting a decline in retail volume sales in 2023, freestanding fridge freezers was an…

Chilled ready meals continued to record strong unit volume growth in its packaging in 2021. While consumers in home seclusion had been looking for easy options to cook and eat a year earlier in 2020, as consumer mobility increased in 2021, home…

Sales of pulses experienced positive growth across all channels as consumers prioritised affordability. After a decline in retail volume terms in 2022 due to a general increase in food prices, the category saw a partial recovery in 2023. It is…

In 2022, the impact of inflation was evident in various areas of the market, including processed meat and processed seafood. Both of these categories experienced a decline in retail volume terms, while seeing healthy growth in current value terms.…

After seeing dynamic growth in 2020 during the pandemic, total packaging volumes of processed meat and seafood turned to decline in 2021, and volumes continued to see a slight fall in 2022, although remained above the pre-pandemic level. Flexible…

In 2020, packaging volumes for processed fruit and vegetables saw an exceptionally strong rise as consumers stocked up during the first year of the pandemic. In 2021, volumes fell as the impact of the pandemic eased, and a declining trend continued…

Shelf stable beans continue to drive retail volume growth in shelf stable fruit and vegetables in 2023 with all of the other categories positing declines. Shelf stable beans benefit from their status as staple products in the Spanish diet, with these…

Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Retail current value sales of premium and luxury cars rose by 8% to total EUR7.7 billion in 2023 due to augmented demand from affluent buyers, who were able to resist macroeconomic challenges. Wealth determines the degree of demand that exists for…

Closed loop pre-paid cards remain dominant in Spain, accounting for around four-fifths of transactions by value. Indeed, closed loop pre-paid cards issued by the public transportation systems in Madrid and Bilbao (Consorcio Transporte Madrid and…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

Total plant-based dairy packaging maintained growth in 2022, with increases across all categories, although slower rates of increase were seen than in the previous two years. In 2022, brick liquid cartons remained the most significant pack type for…

Plant-based dairy has been less affected by inflation because it does not depend on raw milk prices, which skyrocketed in 2022. Furthermore, the prices of other plant-based ingredients have remained within reasonable margins. Additionally, producers…

Sales in pet products in Spain achieve positive value sales in 2024, although potential is suppressed by a few factors. Firstly, we note the unclear interpretation of the new Law 7/2023 on the Protection of Rights and Welfare of Animals – during 2022…

Pet care sales in Spain continue to see positive sales in 2024, in both value and volume terms. Value is supported by premiumisation trends and still-high unit prices in some instances, while baseline demand supports volume – which is showing…

Spain is suffering from a bout of political instability and economic freedom has worsened. Although economic development is slowing down, it continues to attract foreign investors. However, high, albeit falling, inflation has taken its toll on…

Personal luxury retail current value sales grew by 11% in 2023 to reach EUR6.7 billion. This performance was supported by leading brand owners, such as LVMH Iberia SL and Richemont Iberia SL. In 2023, retail value sales growth was fuelled by…

Hair care appliances continued to see healthy growth in retail volume terms in 2023, continuing the pattern seen in the previous two years. Sales were mainly boosted by the strong demand for hair dryers and hair styling appliances. Hair care…

2023 saw a return to relative normality in Spain with the World Health Organisation declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…

Spain’s birth rate continues to fall, thereby reducing the target audience of paediatric consumer health and compounding declining growth rates in 2023. As there are no national policies to support a rise in the country’s birth rate, this trend is…

In 2022, Spain’s packaging landscape continued to see growth in plant-based dairy, with brick liquid cartons remaining the primary packaging type for these products due to their exceptional barrier properties. Emerging categories like plant-based…

Other pet food in Spain is being affected by a decline in the population of small pets, albeit still managing to achieve sub-decimal positive volume growth overall, and decent value growth which is supported by still-high unit prices. One of the…

It has been another difficult year for other hot drinks in Spain in 2023. In the retail channel volume sales are set to decline (continuing a long-term trend, apart from the first pandemic year), and whilst volume sales in the foodservice channel are…

Other dairy continues to experience declining sales in retail volume terms in 2023. The one exception is evaporated milk, which is still a relatively new category in Spain and is seeing an increase in retail distribution. The largest category, which…

Sales in oral care in Spain were improved in 2023, compared to the performance in 2022. However, the performance of the category is far from robust as we note oral care as one of the categories seeing consumers trading down, thus, to manage their…

Nuts saw strong growth in current retail value terms in 2023 although this was primarily due to the ongoing impact of inflation. Nonetheless, the category also saw a return to growth in retail volume terms after recording declines in the previous two…

Retail demand for NRT smoking cessation aids continues to fall in Spain, in line with the further decline in smoking prevalence among the adult population in the country, thereby shrinking the target audience of these products. The ongoing drop in…

Sales of nappies/diapers/pants in Spain have been influenced by the country's low birth rate since 2017. Spain has reported one of the lowest birth rates in the European region, ranking below the European average and only above Italy. In fact,…

Car sales in Spain fell for the third year in a row, impacted by the increased costs of living. Other mobility segments, however, are showing clear signs of growth and recovery, such as electric and alternative fuel vehicles and shared mobility,…

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…

With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…

Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…

In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…

Men’s grooming continued to recover in volume terms in Spain in 2023, albeit remaining in a negative slump, while value is more strongly supported by price hikes driven by inflationary pressures. The economic landscape and consumers’ lower spending…

The volume of poultry and pork being consumed at home saw a small rebound in 2023 after a substantial decline in sales in 2021 and 2022, although sales remain below pre-pandemic levels. This growth was primarily driven by consumers shifting away from…

Meals and soups total packaging volumes maintained solid growth in 2022, although performances varied across categories and pack types. For instance, in 2022, the pack type share of thin wall plastic containers increased from an already significant…