Spain

Womenswear registered a weaker performance in 2023, with the rate of both volume and constant value growth slowing compared to the previous year. This was due to the high cost of living, which impacted disposable incomes. While the rate of inflation…

Off-trade volume sales of bottled water are set to increase only very slightly in 2023. However, this represents a normalisation of growth following the huge boost to sales seen in the off-trade channel as a result of the pandemic, and in 2023 volume…

There has been a mixed picture for carbonates in 2023, with reduced sugar variants performing better than regular varieties. In general, off-trade volume sales of reduced sugar variants are set to increase in 2023, as customers in Spain have shifted…

Total volume sales of concentrates are set to see minimal growth in Spain in 2023. Sales in the off-trade channel are expected to see a negligible decline, with liquid concentrates set to return to its long-term trend of decline after one year of…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

For soft drinks in 2023, it is hard to start anywhere other than the impact of the high cost-of-living and the high inflation rate that has characterised much of the year. These factors have translated into sizeable rises in average unit prices…

Sports drinks in Spain is set to record a positive year in 2023. This was evidenced by the fact that Aquarius from Cía Servicios de Bebidas Refrescantes SL (Coca-Cola) – the category leader in Spain – reported strong growth in the first months of the…

Portable air conditioners reported important growth both in retail volume and current value terms in 2023. These products do not require installation and can be used immediately after being bought. During 2023 the soaring demand for air conditioners…

Similar to the pattern seen in 2022, inflationary pressures and reduced purchasing power continued to take their toll on the performance of consumer appliances in Spain in 2023. Another aspect that contributed to the negative evolution of consumer…

Dishwashers saw a double-digit decline in retail volume terms in 2022, with the category continuing to decline in 2023, albeit at a slower rate. Despite inflation and the increase in the average unit price of dishwashers this was not enough to offset…

Sales of food preparation appliances reported a decline in retail volume terms in 2023 for the second year running, albeit the decline was not quite as significant with inflation stabilising to slightly more stable levels. Overall, demand for these…

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

After the surge in demand for large cooking appliances during 2021, the category experienced a significant decline in retail volume terms in 2022. This pattern continued into 2023, albeit with a slightly more moderate decline than in the previous…

With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…

Hair care appliances continued to see healthy growth in retail volume terms in 2023, continuing the pattern seen in the previous two years. Sales were mainly boosted by the strong demand for hair dryers and hair styling appliances. Hair care…

2023 was another tough year for sales of major appliances in Spain, including refrigeration appliances. Despite overall sales of refrigeration appliances reporting a decline in retail volume sales in 2023, freestanding fridge freezers was an…

Coffee machines is the largest category in small cooking appliances but it continued to see declining sales in retail volume terms in 2023. While retail volume sales continued to decline in 2023 sales saw strong growth in current value terms. This…

Spain has a high household penetration rate for robotic vacuum cleaners compared to other European countries, with one in five homes having one of these appliances as of 2023. Robotic vacuum cleaners are growing more sophisticated, and the product…

This analysis explores the trends in the business services industry, assessing its performance in major global economies. It covers essential data such as production metrics, market size, import and export figures, industry expenses, profitability…

Reducing food waste and reducing plastics are key green actions of Spanish consumers, leading to a third of consumers identifying as Zero Wasters. With over half of these consumers willing to pay more for sustainable food, beverages and apparel,…

Despite ongoing price growth in the first half of 2023 sales of eggs saw a return to growth in retail volume terms after recording a decline in sales in the previous two years. Although higher prices adversely affected consumers, producers were able…

The retail consumption of fish and seafood continued to decline in 2023, albeit at a slightly slower pace than in the previous two years. This decline was primarily due to reduced purchasing power leading to an increased focus on essential goods and…

Spain saw a return to relative normality in 2023 with the World Health Organisation (WHO) declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…

Inflation had a significant impact on consumer spending behaviour in 2022 as the cost of living rose sharply which led to a notable decline in sales of fruits in retail volume terms, with the category continuing to record a small decline in sales in…

The volume of poultry and pork being consumed at home saw a small rebound in 2023 after a substantial decline in sales in 2021 and 2022, although sales remain below pre-pandemic levels. This growth was primarily driven by consumers shifting away from…

Nuts saw strong growth in current retail value terms in 2023 although this was primarily due to the ongoing impact of inflation. Nonetheless, the category also saw a return to growth in retail volume terms after recording declines in the previous two…

Sales of pulses experienced positive growth across all channels as consumers prioritised affordability. After a decline in retail volume terms in 2022 due to a general increase in food prices, the category saw a partial recovery in 2023. It is…

After seeing a steep decline in sales in retail volume terms in 2022 due to inflation and a shift towards more budget-friendly and convenient alternatives like frozen potatoes and ready-to-eat tortillas, the consumption of starchy roots displayed…

Sales of sugar and sweeteners in Spain continued to decline in retail volume terms in 2023, albeit at a far more modest rate than in the previous two years. Although sugar and sweeteners saw positive growth in current value terms in 2023 this was…

Amidst surging prices, consumer consumption of fresh vegetables witnessed a heavy decline in retail volume terms in 2022. This price escalation varied across different product categories, with tomatoes standing out as one of the most affected.…

This report analyses the market for cannabis in Spain. For the purposes of the study, the market has been defined as follows:

After a strong recovery in 2021 as Spain started to ease its COVID-19 restrictions demand has since slowed considerably with sales of bags and luggage seeing only a moderate recovery in retail volume terms in 2022 while in 2023 sales stagnated. The…

Jewellery witnessed slower growth in retail volume terms in 2023 compared to 2022 with sales remaining well below pre-pandemic levels. Since Russia's invasion of Ukraine in early 2022 the price of food and energy has risen sharply, while most…

2023 saw a return to relative normality in Spain with the World Health Organisation declaring the health crisis to be over. All COVID-19 related restrictions had been lifted by July 2023 which helped to boost consumer confidence and resulted in…

Sales of traditional watches saw a strong recovery in 2021 as COVID-19 restrictions were eased and there was a partial recovery in demand. This positivity was short lived, however, with the global economy being plunged into uncertainty in 2022…

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

In 2022, Spain’s packaging landscape continued to see growth in plant-based dairy, with brick liquid cartons remaining the primary packaging type for these products due to their exceptional barrier properties. Emerging categories like plant-based…

Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…

Compared to other surface cleaning products, bleach has a lower unit price. Consequently, it was relatively unaffected by the reduction in consumer purchasing power in 2023, caused by the high cost of living, which forced many consumers to…

Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more…

Demand for toilet care continued to subside in 2023, thanks to the normalisation of hygiene standards in the aftermath of the pandemic. The increased amount of time spent outside the home, for work or leisure purposes,. also decreased the amount of…

The population increase in Spain from 2021 to 2040 will be driven by positive net migration, as natural change remains negative. Ageing will be a key trend, driven by high living standards and sufficient healthcare, leading to over a quarter of the…