Spain

Chilled ready meals continued to record strong unit volume growth in its packaging in 2021. While consumers in home seclusion had been looking for easy options to cook and eat a year earlier in 2020, as consumer mobility increased in 2021, home…

Cooking ingredients was continuing to register above-average growth in 2021, as the home-cooking trend remained in place and consumers continued to experiment with a plethora of dishes, although growth slowed compared to the previous year, with a…

Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…

Spain is suffering from a bout of political instability and economic freedom has worsened. Although economic development is slowing down, it continues to attract foreign investors. However, high, albeit falling, inflation has taken its toll on…

Flexible paper packaging continued to lose share to folding cartons and flexible plastic in beauty and personal care in Spain in 2022. This can be attributed to the fact that, when compared to flexible paper, flexible plastic and folding cartons are…

Chocolate confectionery suffered less from inflation in 2022 compared to many other food categories as global cocoa prices remained stable. However, rising prices of ingredients such as sugar, milk, and oils still put additional pressure on…

Gum has seen strong growth in both value and volume terms for the second consecutive year in 2023, although sales have still not reached pre-pandemic levels in volume terms. Gum sales depend to a large extent on distribution via impulse channels,…

Ice cream has seen a return to growth in retail volume terms in 2023. The high inflation that hit the market last year put significant pressure on disposable income and led to a gap between volume and value growth, with volume sales of ice cream…

After three years of fluctuations, first caused by the pandemic and then due to the shift to hospitality channel, salty snacks has reached a certain degree of stabilisation in 2023 with it seeing strong growth in current value terms. Meanwhile, in…

Snacks is performing well with it being expected to post moderate growth in retail volume terms and strong growth in current value terms in 2023. Inflation is still having a strong impact on prices with this being the main driver of value growth.…

Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…

Overall, sweet biscuits, snack bars and fruit snacks is seeing flat growth in retail volume terms in 2023, but the performances of the different categories are polarised. For instance, dried fruit continues to see healthy growth in 2023, albeit…

Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Retail volume sales of home audio and cinema continued their long-term decline in 2022, including sales of home cinema and speaker systems, which account for the bulk of retail value sales in the category. Home cinema and speaker systems mainly…

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…

Having seemingly been on a downward spiral there has been a renaissance in demand for digital cameras in 2022 and 2023. This trend stems from a 2000s technologies-inspired nostalgia being seen especially among the younger population (gen Z), with the…

In-car entertainment has been in long-term decline for a number of years, with some categories reporting a consistent double-digit decrease in volume sales. Unlike some other areas of consumer electronics sales of in-car entertainment were actually…

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…