Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Chilled ready meals continued to record strong unit volume growth in its packaging in 2021. While consumers in home seclusion had been looking for easy options to cook and eat a year earlier in 2020, as consumer mobility increased in 2021, home…
Cooking ingredients was continuing to register above-average growth in 2021, as the home-cooking trend remained in place and consumers continued to experiment with a plethora of dishes, although growth slowed compared to the previous year, with a…
Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…
Spain is suffering from a bout of political instability and economic freedom has worsened. Although economic development is slowing down, it continues to attract foreign investors. However, high, albeit falling, inflation has taken its toll on…
Flexible paper packaging continued to lose share to folding cartons and flexible plastic in beauty and personal care in Spain in 2022. This can be attributed to the fact that, when compared to flexible paper, flexible plastic and folding cartons are…
Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…
Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…
Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…
Retail volume sales of home audio and cinema continued their long-term decline in 2022, including sales of home cinema and speaker systems, which account for the bulk of retail value sales in the category. Home cinema and speaker systems mainly…
After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…