Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…
Bath and shower sales remained in a slump in Spain in 2023, in both value and volume terms. That said, this still-negative performance is still an improvement on the previous year and there are signs of gradual recovery noted for over the coming…
The retail consumption of fish and seafood continued to decline in 2023, albeit at a slightly slower pace than in the previous two years. This decline was primarily due to reduced purchasing power leading to an increased focus on essential goods and…
Sales of nappies/diapers/pants in Spain have been influenced by the country's low birth rate since 2017. Spain has reported one of the lowest birth rates in the European region, ranking below the European average and only above Italy. In fact,…
In 2023, chicken, fish, and Asian cuisines performed particularly well in limited-service restaurants, thanks to the strong performance of KFC and the rapid expansion of Popeyes Louisiana Kitchen in Spain. The chain saw its network expand from 13…
Full-service restaurants recovery in 2023 was largely driven by Spaniards continuing to return to dining outside of the home, post-pandemic. This led to a decline in the share of delivery in 2023 compared to 2022. Meanwhile, the trend of working from…
Spain, traditionally a country of bars and pubs, was challenged by the COVID-19 pandemic and subsequent high inflation. Despite this, and a significant shift in consumer preferences towards delivery services – which are still dominated by…
After a strong recovery in 2021 as Spain started to ease its COVID-19 restrictions demand has since slowed considerably with sales of bags and luggage seeing only a moderate recovery in retail volume terms in 2022 while in 2023 sales stagnated. The…
Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates…
Men’s grooming continued to recover in volume terms in Spain in 2023, albeit remaining in a negative slump, while value is more strongly supported by price hikes driven by inflationary pressures. The economic landscape and consumers’ lower spending…