Spain

Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

Digestive remedies is experiencing a mixed performance in 2023, following an upturn in demand for some products the previous year in line with greater mobility outside of the home as pandemic-related restrictions eased. IBS treatments, antacids,…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands.…

Sales in mass beauty and personal care in Spain were supported by the economic environment in 2023. Specifically, inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Sales in beauty and personal care in Spain returned to normal patterns in 2023, following the disruptions seen during the era of the pandemic. Notably, overall volume sales returned to small positive growth, while value sales continue to be supported…

For nearly 40 years. the Spanish Public Health system has included adult incontinence protection in the list of Rx/reimbursement medical products. These products can be purchased through e-commerce and in health and beauty specialists with the…

Sales of traditional watches saw a strong recovery in 2021 as COVID-19 restrictions were eased and there was a partial recovery in demand. This positivity was short lived, however, with the global economy being plunged into uncertainty in 2022…

2023 was another tough year for sales of major appliances in Spain, including refrigeration appliances. Despite overall sales of refrigeration appliances reporting a decline in retail volume sales in 2023, freestanding fridge freezers was an…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

There has been a mixed picture for carbonates in 2023, with reduced sugar variants performing better than regular varieties. In general, off-trade volume sales of reduced sugar variants are set to increase in 2023, as customers in Spain have shifted…

Womenswear registered a weaker performance in 2023, with the rate of both volume and constant value growth slowing compared to the previous year. This was due to the high cost of living, which impacted disposable incomes. While the rate of inflation…

Retail sales of hosiery saw minimal growth in constant value terms in 2023. This was partly due to the high cost of living, in the context of elevated inflation and rising interest rates, which led a significant number of local consumers to trade…

Staple foods in Spain has experienced stagnation in retail volume terms, albeit with a slight improvement compared to the decline seen in the previous year. The lack of movement in retail volume terms largely relates to the significant impact of…

Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…

Despite a marginal drop in retail volume sales in 2023, overall demand for sleep aids remains significantly higher than pre-pandemic levels in Spain. According to the latest information published by Sociedad Española de Neurología (National Neurology…

Travel in Spain is seeing a return to pre-pandemic levels in Spain in 2023, with good weather over the Easter and May bank holidays boosting domestic tourism. Summer is also proving to be incredibly positive for inbound travel, as Spain has become a…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…