Spain

Spain is suffering from a bout of political instability and economic freedom has worsened. Although economic development is slowing down, it continues to attract foreign investors. However, high, albeit falling, inflation has taken its toll on…

The combined impact of the pandemic and Russia's invasion of Ukraine in 2022 created widespread instability in the local economy with high inflation and a sharp rise in prices continuing to be seen in 2023. This limited the recovery of apparel and…

Sales of edible oils have continued to decline in retail volume terms in 2023, driven in part by a further steep increase in retail prices. Price rises and the drop in demand is the result of several factors including the adverse effects of the…

Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…

Retail value sales of luxury goods in Spain rose by 11% in 2023 in current terms to reach EUR16.7 billion. Pent-up demand boosted sales as luxury consumers returned to pre-Coronavirus (COVID-19) activities, including shopping, travelling and working.…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

While digitalisation was already gaining momentum in Spain over the review period, the emergence of the pandemic and subsequent home seclusion, resulting in prolonged time spent at home working remotely and online studying, increased time spent in…

TURESPAÑA, the Spanish public body attached to the Ministry of Industry, Trade and Tourism, through the Secretariat State for Tourism, is responsible for the promotion of Spain as a tourist destination in the world. The body predicted a positive year…

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…

With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…

Without doubt the key factor for hot drinks in Spain in 2023 has been the high inflation rate, and the resultant rise in unit prices faced by consumers, partly driven by high production costs and expensive raw materials. Indeed, whilst some brands…

Retail volume sales of coffee are expected to fall slightly in 2023, which is similar to the trend seen in 2022. This performance represents a continuation of normalisation following the huge increase the category saw in 2020 as a result of the…

Sweet spreads has seen a decline in retail volume terms in 2023, with value growth being driven by continuous price increases rather than an increase in demand. There are various factors behind the decline in volume sales. For instance, inspired by…

Store cards account for a relatively small share of card payment transactions in Spain compared to credit, charge and particularly debit cards, as many local consumers are not well informed about the rewards and credit possibilities that store cards…

Buy now pay later (BNPL) continues to grow in popularity, particularly among young adults, and there is a notable shift to BNPL loans. A significant number of financial services providers have launched their own BNPL programmes, including Banco…

After a year of growth during the pandemic in 2020, in 2021 there was a return to the declining trend seen in total packaging volumes for dairy products in 2019 and earlier, and this trend continued in 2022. However, not all pack types saw declines.…

Personal luxury retail current value sales grew by 11% in 2023 to reach EUR6.7 billion. This performance was supported by leading brand owners, such as LVMH Iberia SL and Richemont Iberia SL. In 2023, retail value sales growth was fuelled by…

Since 2020, a factor supporting the growth of analgesics was the increased tendency of doctors to prescribe acetaminophen, among other common types of analgesics, as a way of managing the symptoms of patients with COVID-19, including muscle and joint…

Car sales in Spain fell for the third year in a row, impacted by the increased costs of living. Other mobility segments, however, are showing clear signs of growth and recovery, such as electric and alternative fuel vehicles and shared mobility,…

Activity bands were popular at the start of the review period but these products have been declining at a double-digit pace in retail volume terms since the start of the pandemic, with this pattern strengthening in 2023. This trend is being driven in…

Having seemingly been on a downward spiral there has been a renaissance in demand for digital cameras in 2022 and 2023. This trend stems from a 2000s technologies-inspired nostalgia being seen especially among the younger population (gen Z), with the…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Retail volume and current value sales of contact lenses and solutions in Spain are expected to see strong growth over 2024, albeit slower compared to 2023. Economic factors in 2024 continue to exert a strong influence on the category. In this vein,…

It has been another difficult year for other hot drinks in Spain in 2023. In the retail channel volume sales are set to decline (continuing a long-term trend, apart from the first pandemic year), and whilst volume sales in the foodservice channel are…

Closed loop pre-paid cards remain dominant in Spain, accounting for around four-fifths of transactions by value. Indeed, closed loop pre-paid cards issued by the public transportation systems in Madrid and Bilbao (Consorcio Transporte Madrid and…

Spain’s birth rate continues to fall, thereby reducing the target audience of paediatric consumer health and compounding declining growth rates in 2023. As there are no national policies to support a rise in the country’s birth rate, this trend is…

Despite holding overall low value sales share within Spanish hot drinks, demand for organic options rose in 2022. Organic tea experienced certain resilience with a positive evolution in both green tea and the larger category of fruit/herbal tea. The…

Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

In 2022, glass bottles remained the dominant packaging choice for alcoholic drinks in Spain. However, metal beverage cans had been growing in popularity over the review period. This was primarily due to the lightweight and portable nature of cans,…

After disruption to packaging volumes for sweet spreads in 2020 and 2021 due to the pandemic, in 2022 stabilisation was seen, with volumes seeing just a slight decline, settling at around the pre-pandemic level. Although the dominant pack types for…

Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…

After the surge in demand for large cooking appliances during 2021, the category experienced a significant decline in retail volume terms in 2022. This pattern continued into 2023, albeit with a slightly more moderate decline than in the previous…

Despite tightened budgets and ongoing price increases, ready meals has continued to experience steady volume growth in 2023 as consumers seek convenient and fast meal solutions. Interestingly, the increase in food prices has benefited the category,…

Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…

In-car entertainment has been in long-term decline for a number of years, with some categories reporting a consistent double-digit decrease in volume sales. Unlike some other areas of consumer electronics sales of in-car entertainment were actually…

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates,…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

Coffee machines is the largest category in small cooking appliances but it continued to see declining sales in retail volume terms in 2023. While retail volume sales continued to decline in 2023 sales saw strong growth in current value terms. This…

Hair care appliances continued to see healthy growth in retail volume terms in 2023, continuing the pattern seen in the previous two years. Sales were mainly boosted by the strong demand for hair dryers and hair styling appliances. Hair care…

Sales of food preparation appliances reported a decline in retail volume terms in 2023 for the second year running, albeit the decline was not quite as significant with inflation stabilising to slightly more stable levels. Overall, demand for these…

Total packaging volumes in baby food continued to decline in 2022, with falling volumes across all categories and most pack types, as more parents fed their babies with home-cooked food and breastfed their babies, as this is considered better for…

Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…

Portable air conditioners reported important growth both in retail volume and current value terms in 2023. These products do not require installation and can be used immediately after being bought. During 2023 the soaring demand for air conditioners…

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Plant-based dairy has been less affected by inflation because it does not depend on raw milk prices, which skyrocketed in 2022. Furthermore, the prices of other plant-based ingredients have remained within reasonable margins. Additionally, producers…

Sweet biscuits was among the packaged food categories to be most significantly impacted by inflation over 2022-2023. Unit price growth for sweet biscuits in 2023 was similar to that seen in 2022. Those manufacturers which were operating with reduced…

Away-from-home tissue, being a B2B (business-to-business) category, faced challenges associated with the fluctuating costs of cellulose in the market. Many contracts in this category are made well in advance, often a year or more, and are based on…