Spain

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.

The Spanish business environment is globally recognised as one of the most appealing, thanks to its membership in the European Single Market that grants Spanish businesses access to a vast and diversified customer base, as well as the absence of…

In 2022, a recovering tourism sector and lower unemployment rates boosted consumer incomes, while government aid has alleviated the impact of rising energy costs. However, medium-term income growth is predicted to be modest. In 2027, the population…

By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…

Madrid and Bilbao are vibrant economic hubs in Spain, while Palma de Mallorca is set to record the highest population increase between 2022 and 2027. Madrid and Palma de Mallorca are set to lead in digital connectivity among cities. Palma de Mallorca…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…