Spain

Retail sales of footwear saw fairly modest growth in volume terms in 2023, continuing the trend of the previous yearly. With wallets being squeezed due to inflationary pressures and high interest rates, a growing number of Spaniards were forced to…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…

In February 2023, Globalia Group and International Airlines Group (IAG) reached an agreement for the sale of the entire airline company Air Europa. This closes a long process which began with the pre-agreement adopted in November 2019, later modified…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

Spain has a high household penetration rate for robotic vacuum cleaners compared to other European countries, with one in five homes having one of these appliances as of 2023. Robotic vacuum cleaners are growing more sophisticated, and the product…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…