Spain

Sales of wine continued to grow in current value terms in the on- and off-trade channels. Inflation led to a further increase in unit prices which boosted value sales of wine. However, the picture was less positive in terms of volume sales with the…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Sales in oral care in Spain were improved in 2023, compared to the performance in 2022. However, the performance of the category is far from robust as we note oral care as one of the categories seeing consumers trading down, thus, to manage their…

Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…

Amidst surging prices, consumer consumption of fresh vegetables witnessed a heavy decline in retail volume terms in 2022. This price escalation varied across different product categories, with tomatoes standing out as one of the most affected.…

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

Even though inflation rates declined in 2023 as compared to the record highs registered in 2022, they remained higher compared to pre-pandemic levels. As a result, price remained the main driving factor behind where many people chose to shop for…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Demand for toilet care continued to subside in 2023, thanks to the normalisation of hygiene standards in the aftermath of the pandemic. The increased amount of time spent outside the home, for work or leisure purposes,. also decreased the amount of…

Compared to other surface cleaning products, bleach has a lower unit price. Consequently, it was relatively unaffected by the reduction in consumer purchasing power in 2023, caused by the high cost of living, which forced many consumers to…

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand.…

Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction…

Pet care sales in Spain continue to see positive sales in 2024, in both value and volume terms. Value is supported by premiumisation trends and still-high unit prices in some instances, while baseline demand supports volume – which is showing…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Sales in colour cosmetics in Spain saw good growth in 2023, in both value and volume terms. Much of this is supported by the return of social activities and out-of-home lifestyles following the era of the pandemic when, conversely, the associated…

This report analyses the market for cannabis in Spain. For the purposes of the study, the market has been defined as follows: