Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet spreads has seen a decline in retail volume terms in 2023, with value growth being driven by continuous price increases rather than an increase in demand. There are various factors behind the decline in volume sales. For instance, inspired by…
Sales of cooking ingredients and condiments are declining in retail volume terms in 2023 due to several factors. First, with the pandemic over and consumers returning to busy lifestyles away from the home they have less time and desire to cook dishes…
Despite tightened budgets and ongoing price increases, ready meals has continued to experience steady volume growth in 2023 as consumers seek convenient and fast meal solutions. Interestingly, the increase in food prices has benefited the category,…
Sales of edible oils have continued to decline in retail volume terms in 2023, driven in part by a further steep increase in retail prices. Price rises and the drop in demand is the result of several factors including the adverse effects of the…
Cooking ingredients and meals in Spain continues to see strong growth in current value terms in 2023, albeit at a slightly slower rate than in 2022 due to lower inflation. However, the category has seen a return to growth in retail volume terms…
Staple foods in Spain has experienced stagnation in retail volume terms, albeit with a slight improvement compared to the decline seen in the previous year. The lack of movement in retail volume terms largely relates to the significant impact of…
After sales were negatively impacted by inflation in 2022, sales of rice, pasta, and noodles have shown more resilience in terms of volume consumption in 2023. Pasta and rice are included in the basic basket of goods in Spain and continue to be…
In 2022, the impact of inflation was evident in various areas of the market, including processed meat and processed seafood. Both of these categories experienced a decline in retail volume terms, while seeing healthy growth in current value terms.…
Shelf stable beans continue to drive retail volume growth in shelf stable fruit and vegetables in 2023 with all of the other categories positing declines. Shelf stable beans benefit from their status as staple products in the Spanish diet, with these…
Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…
Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…
Store cards account for a relatively small share of card payment transactions in Spain compared to credit, charge and particularly debit cards, as many local consumers are not well informed about the rewards and credit possibilities that store cards…
Closed loop pre-paid cards remain dominant in Spain, accounting for around four-fifths of transactions by value. Indeed, closed loop pre-paid cards issued by the public transportation systems in Madrid and Bilbao (Consorcio Transporte Madrid and…
The Spanish economy has performed better than anticipated in 2023, despite the challenges posed by high energy costs and the aftermath of the COVID-19 pandemic, with consumption continuing to recover to 2019 levels, boosted by the recovery of travel…
Banks in Spain are changing their business strategy, resulting in a decline in the number of debit cards issued in 2023. Whilst customers previously had access to a free debit card if they had other banking products and services, including mortgages…
The buy now, pay later (BNPL) trend has taken hold in Spain, particularly among younger consumers, and is rapidly gaining share in Spain. Consumers choose BNPL for a variety of reasons, including the lower APR (in most cases 0%, as opposed to 18% for…
The costs of households have continued to rise across the board in 2023 due to the change in tone of the monetary policy of the European Central Bank, which increased interest rates four times during 2022 and 2023, resulting in rising interest rates…
Buy now pay later (BNPL) continues to grow in popularity, particularly among young adults, and there is a notable shift to BNPL loans. A significant number of financial services providers have launched their own BNPL programmes, including Banco…
Charge cards are the second-most-favoured option of local consumers when it comes to payment cards, after debit cards but ahead of credit cards. This is partly down to inertia—charge cards have a longer tradition than credit cards in Spain.
In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…