Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…
Chocolate confectionery is seeing healthy growth in current value terms in 2024, although sales are stagnating in volume terms. Fluctuations in cocoa prices in 2024 have contributed to the positive value growth with manufacturers being forced to…
Sales of wine continued to grow in current value terms in the on- and off-trade channels. Inflation led to a further increase in unit prices which boosted value sales of wine. However, the picture was less positive in terms of volume sales with the…
After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…
Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…