Spain

Department stores benefited from the increase in inbound tourists seen in Spain in 2023 as foreign tourists love to go to places such as El Corte Inglés to do their shopping and to partake in the uniquely Spanish experience found in its outlets.…

Even though inflation rates declined in 2023 as compared to the record highs registered in 2022, they remained higher compared to pre-pandemic levels. As a result, price remained the main driving factor behind where many people chose to shop for…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Convenience retailers benefited from the lifting of the remaining COVID-19 restrictions and the opening of new outlets across Spain. There was also increased foot traffic in urban areas driven by the rise in tourism which supported the growth of…

Appliances and electronics specialists saw only modest growth in current value terms in 2023, with the challenging economic environment impacting spending on non-essential items. Although inflation was lower than in 2022 it still remained higher than…

The combined impact of the pandemic and Russia's invasion of Ukraine in 2022 created widespread instability in the local economy with high inflation and a sharp rise in prices continuing to be seen in 2023. This limited the recovery of apparel and…

In a bid to increase brand awareness, several chained players in other categories with consumer foodservice in Spain, including Papa John’s Pizzerias in limited service restaurants and Foster’s Hollywood in full-service restaurants, have begun…

The self-service cafeterias model in Spain is closely linked to high transit locations, such as airports, railway stations and bus stations. In this regard, both inbound and domestic tourism play an important role in the growth of the category, and…

In 2023, chicken, fish, and Asian cuisines performed particularly well in limited-service restaurants, thanks to the strong performance of KFC and the rapid expansion of Popeyes Louisiana Kitchen in Spain. The chain saw its network expand from 13…

Full-service restaurants recovery in 2023 was largely driven by Spaniards continuing to return to dining outside of the home, post-pandemic. This led to a decline in the share of delivery in 2023 compared to 2022. Meanwhile, the trend of working from…

In 2023, consumer foodservice in Spain saw growth across all metrics, albeit at lower rates than that seen in the previous year of the review period. However, persistently high inflation rates drove up average prices, limiting growth in…

The lifting of COVID-19 restrictions in May 2022 and the consequent surge in consumption had a positive effect on consumer foodservice sales across all locations in 2023. Consumer foodservice outlets in standalone locations were amongst the least…

Spain, traditionally a country of bars and pubs, was challenged by the COVID-19 pandemic and subsequent high inflation. Despite this, and a significant shift in consumer preferences towards delivery services – which are still dominated by…

The population increase in Spain from 2021 to 2040 will be driven by positive net migration, as natural change remains negative. Ageing will be a key trend, driven by high living standards and sufficient healthcare, leading to over a quarter of the…

Demand for toilet care continued to subside in 2023, thanks to the normalisation of hygiene standards in the aftermath of the pandemic. The increased amount of time spent outside the home, for work or leisure purposes,. also decreased the amount of…

Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more…

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…