South Korea

In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…

The lingering impact of the pandemic, greater exposure to digital screens, and generally fast-paced lifestyles are continuing to affect the local population’s ability to relax and sleep, with heightened stress known to be a major factor impacting…

Economic instability is reducing consumer spending on non-essential items such as small cooking appliances. Consumers are concerned about their financial situation and have become increasingly conscious of their expenditure, reducing their propensity…

In 2023, small local grocers in South Korea saw yet another year of decline in both current value sales and outlet numbers. The channel has been encountering difficulties as consumer preference is tending to shift towards e-commerce and convenience…

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…