South Korea

Consumer demand has been shifting from manufactured goods back towards services. Due to this, value sales of experiential luxury grew by 13% to amount to KRW642 million in 2023, boosted by wealthier individuals resuming their normal activities,…

Demand for standard eye care, the largest category in overall OTC eye care in South Korea, continues to improve in 2023, in line with heightened exposure to digital screens in everyday life, and a return to out-of-home activities, including the…

In 2024, overall eyewear in South Korea is set to see current value growth. The prevalence of vision impairments is on the rise in Korea, with an increasing number of people affected by presbyopia, myopia, and hyperopia. The overall increase in…