Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Depilatories maintained solid current value growth for another consecutive year in South Korea in 2023, although the rate of increase slowed compared with the previous couple of years. Nevertheless, women’s razors and blades continued to see robust…
Dermatologicals is a saturated category in South Korea and has lost some of its growth momentum in terms of retail volume sales. A lack of new product development is one factor hampering stronger growth for some products, whilst another is increasing…
Ginseng remains by far the largest value category within dietary supplements in South Korea. As ginseng is well-known for its overall immunity support, this category is experiencing stable demand, whilst also remaining popular for gifting, with red…
Due to changes in dietary habits during the pandemic, such as the increase in delivery food, demand for certain digestive remedies exploded, while home seclusion during this time, resulting in sedentary lifestyles, supported the surge in demand for…
Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…