Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
With the lifting of the mask mandate in 2023 amid the waning impact of COVID-19 in South Korea, local consumer are enjoying outdoor activities, including participating in sports, without restrictions. In particular, demand for non-sheer hosiery has…
Hot drinks is set to see decline in retail volume terms and a stagnant performance in retail current value terms in 2023. Tea is set to see the best performance, maintaining current value growth, while coffee is set to see stagnancy due to the…
While instant coffee continued to decline, the desire for better-quality coffee is helping to continue to drive sales of fresh ground coffee pods, which are therefore becoming an increasing area of focus for coffee companies. Even after coffee pods…
Although products low in sugar are becoming more noticeable in cooking ingredients and meals, product innovation has so far been less proactive than in other packaged food categories, and consumers’ attention has not yet been captured. However, South…
Dairy products are already known to be nutritious, as a natural source of calcium and protein, and also probiotics for yoghurt; however, innovation has continued to increase the health and wellness options available, in line with heightened interest…