South Korea

In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care…

Air treatment products in South Korea is exhibiting a mixed performance. Cooling appliances are mostly experiencing positive demand due to global warming and exceedingly hot summers in the country, whereas air purifiers and humidifiers are…

Air Premier is an airline which initially launched in 2017. Unlike full service and low cost carriers, Air Premier is positioned as a "hybrid airline". Full service carriers are known to offer various airfares, but tend to be perceived as premium,…