South Korea

Volume sales in home audio and cinema are led by home cinema and speaker systems. In 2023, retail volume sales in this category are set to grow, continuing a trend which was seen throughout the review period. With limited mobility outside of the…

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…

In spite of the slight growth spikes seen in home care packaging in 2020 and 2021 as a result of home seclusion and heightened health awareness due to the COVID-19 virus, this industry’s unit volumes continued to grow in 2022. Growth was slightly…

Home furnishings in Korea saw another year of current value decline in 2023, although this was slower than in the previous year. However, not all categories saw a declining trend; for instance, barbecues witnessed solid value growth in 2023. This was…

Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due…