Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Heightened consumer interest in health continues to be a prominent trend following the pandemic in South Korea. It has played a pivotal role in shaping the current baking trend of reducing sugar and oil content, while emphasising natural fermentation…
In early 2023, as the South Korean government fully lifted COVID-19-related restrictions and entered the endemic era, international travel fully reopened. As consumer spending has largely shifted to international travel, the growth of bags,…