South Korea

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Health and beauty specialists saw fairly static outlet numbers in South Korea in 2023, after several years of decline, but saw a second year of growth in current value terms. The largest channel in value terms, pharmacies, maintained growth in South…

Headphones recorded another year of strong retail volume growth in 2022, driven by the dominant TWS earbuds category, and although demand for wireless earphones continued to fall rapidly, wireless headbands also saw a solid positive performance. The…

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…