South Korea

As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…

After seeing an off-trade volume decline in 2020 in the first year of the pandemic, sports drinks returned to dynamic growth, and this trend is set to continue in 2023, with sales far exceeding the pre-pandemic level. Recovery has been driven by an…