South Korea

South Korea relaxed the bulk of its COVID-19 restrictions in April-May 2022, triggering a return to pre-pandemic out-of-home lifestyles. This, in turn, helped drive volume sales in beauty and personal care categories that consumers use when going…

The Busan in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Daegu in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Seoul in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South…