Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Spectacles in South Korea saw only slow current value growth in 2023, and this trend is anticipated to continue into 2024, with the expectation of a further slowdown in year-on-year growth. However, within spectacles, the three categories – readymade…
In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…
Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…