Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Raw materials shortages and supply chain disruptions caused by geopolitical issues (e.g., global semiconductor chip shortage, war in Ukraine) resulted in delays in the production of digital cameras and subsequently a decline in retail volume sales in…
Aftermarket sales of in-car navigation systems are set to continue to see significant declines in retail volume and current value terms in 2023, as these products are being replaced by high-tech built-in navigation systems, as well as smartphones. As…
Retail volume sales of smartphones declined in 2022, and this is set to continue in 2023. In 2021, sales of smartphones saw a dynamic volume increase, partly due to a rebound from the 2020 fall in sales, when COVID-19 disrupted the production and…
Overall demand for portable players is expected to increase in 2023, but most categories are set to maintain retail volume declines, and growth will be driven solely by the dominant wireless speakers category. In addition to use within the home, in…
Consumer demand for wearable electronics continued to rise in 2022, and volume growth is set to be maintained in 2023, driven by increasing awareness of health, and the desire to track fitness goals. This trend was boosted by the pandemic, and has…
Air Premier is an airline which initially launched in 2017. Unlike full service and low cost carriers, Air Premier is positioned as a "hybrid airline". Full service carriers are known to offer various airfares, but tend to be perceived as premium,…
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
As in previous years, an increasing number of hotels new to South Korea are emerging. Among them, some are international brands, some are the expansion of established brands, while others are domestic names.
In 2022, travel restrictions that the Korean government had introduced as part of pandemic measures were eased for both inbound and outbound travellers in stages, while most countries had removed their stringent travel restrictions due to the waning…
In 2022, the gradual removal of pandemic-related restrictions in South Korea led to a significant surge in outbound travel demand. This trend continues in 2023. Outbound travellers in both 2022 and 2023 have also been spending considerable sums of…