South Korea

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…

Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…

Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these…

Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…

Premium beauty and personal care maintained solid but slowing current value growth in South Korea in 2023. Within premium beauty and personal care, fragrances, BB/CC creams, hand care, and lipstick demonstrated robust growth, amongst others. These…

In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…

Sun care saw dynamic current value growth in South Korea in 2023, with sales rising above the pre-pandemic level. Sun protection witnessed a notable rise, especially the mass segment, as outdoor activities increased. Several factors contributed to…

While instant coffee continued to decline, the desire for better-quality coffee is helping to continue to drive sales of fresh ground coffee pods, which are therefore becoming an increasing area of focus for coffee companies. Even after coffee pods…

Rigid plastic dominates packaging unit volumes in the South Korean soft drinks industry, predominantly in the form of PET bottles, but also thin wall plastic containers and HDPE bottles, although the latter pack type still has a very small footprint.…

Cat food is expected to maintain strong growth in South Korea in 2024, with a high single-digit current value increase, continuing the trend observed in 2023. However, the increases in these two years were lower than the steady double-digit growth…