Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
In 2023, sportswear continues to post healthy growth, boosted by the full lifting of the mask mandate and consumers’ increasing participation in sports and outdoor activities. Some players stated that their manufacturing facilities struggled to keep…
Overall womenswear continues to post solid growth in 2023. However, both retail volume and current value growth rates are notably slower compared to the dynamic performance by womenswear in 2022. This is likely due to the fact that consumers’ pent-up…
Heightened consumer interest in health continues to be a prominent trend following the pandemic in South Korea. It has played a pivotal role in shaping the current baking trend of reducing sugar and oil content, while emphasising natural fermentation…
While retail volume sales of both children's breakfast cereals and family breakfast cereals continue to decline in 2023 due to greater mobility following the easing of restrictions in South Korea, demand remains above pre-pandemic levels. Players in…
The rise in single-person households in South Korea is leading to a growing trend towards practical and portioned consumption patterns. Many local consumers seek convenient options that align with their busy lifestyles, and frozen processed fruit and…