South Korea

Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due…

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

Total dairy packaging volumes saw another year of decline in South Korea in 2023, with falling volumes across all the main categories. Although yoghurt and sour milk products also saw a decline in packaging volumes in 2023, it still accounted for the…

Total confectionery packaging volumes increased in South Korea in 2023, seeing a gradual recovery after sales declined during the pandemic. Flexible packaging remained the dominant pack type in chocolate confectionery in 2023, as this offers…