South Korea

Colour cosmetics maintained dynamic current value growth in South Korea in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high single-digit increases. Mass colour cosmetics grew slightly faster than premium,…

Despite optimistic expectations of rapid recovery in consumer consumption following the COVID-19 pandemic, transaction growth in overall consumer foodservice in South Korea experienced a slowdown in 2023, exacerbated by prolonged inflation. The…

In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…

Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due…

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

In 2023, video games in South Korea experienced a notable current value decline. This turnaround, after years of growth, was propelled by various factors, foremost among them being the waning impact of COVID-19, which led to a resurgence in outdoor…

Home insecticides experienced a decline in volume sales in 2023, as demand for such products weakened, partly due to the perception that they use harsh chemicals. Despite this, South Korea witnessed an increase in mosquito populations, as there was…

In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care…

In 2024, ice cream in South Korea is expected to see trends similar to the previous year, with low retail volume growth and more dynamic current value growth. Consumer spending patterns reflect a growing preference for premium and healthier ice cream…