Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
The self-medication trend is growing in South Korea, supporting further sales growth for analgesics, and cough, cold and allergy (hay fever) remedies, especially since the prevalence of the “tripledemic” in the country, consisting of COVID-19,…
Total processed and fruit and vegetables packaging volumes maintained slow, stable growth in 2023. Within frozen processed potatoes, flexible plastic was the only pack type with notable packaging volumes in South Korea in 2023, due to its…
In the wake of inflationary pressures, there has been a surprising reluctance amongst individuals to engage in activities outside the home, including dining out, which contributed to lower than expected growth in consumer foodservice in 2023. This…
Demand for bottled water in South Korea is set to continue to rise in volume terms both off-trade and on-trade in 2023. Throughout the pandemic, buying bottled water for home consumption became a habit. Consumers who had previously purchased bottled…
The lingering impact of the pandemic, greater exposure to digital screens, and generally fast-paced lifestyles are continuing to affect the local population’s ability to relax and sleep, with heightened stress known to be a major factor impacting…