Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
In the face of persistent declines in the birth rate, companies within nappies/diapers/pants in South Korea are confronted with unique challenges. To counteract these demographic hurdles, businesses are strategically leveraging the premiumisation…
Traditional buffet-style family restaurants faced significant losses during COVID-19, due to concerns about close contact with many people. In particular, chained Korean buffet brands such as Season’s Table, which were popular amongst…
In 2023, the significant growth in sales of drive-through outlets was noteworthy. This method of fulfilment showed a triple-digit growth rate during COVID-19 in 2020, and still sustained double-digit current value growth in 2023. From a corporate…
For a second year, overall concentrates is set to see little movement in off-trade volume sales, with just a slight decline expected, as marginal growth for powder concentrates is offset by slight decline for liquid concentrates. Liquid concentrates…
Although South Korea enjoys significant economic freedom, corruption amongst high-ranking officials is a blot on its political scene. Inflation is low and a trade deal could help exports, but the economy is slowing and foreign investment could be…