South Korea

Contact lenses in South Korea is set to maintain solid but slower current value growth in 2024. Multifocal lenses are gaining significant popularity in the country, largely driven by the ageing population. As the demographic shift towards an older…

While instant coffee continued to decline, the desire for better-quality coffee is helping to continue to drive sales of fresh ground coffee pods, which are therefore becoming an increasing area of focus for coffee companies. Even after coffee pods…

In 2023, retail e-commerce maintained double-digit current value growth in South Korea. In recent times, the retail landscape in the country witnessed a remarkable surge in online shopping activities, driving a substantial increase in online…

Home products specialists maintained its decline in outlet numbers in South Korea in 2023, but returned to low growth in current value terms. Homewares and home furnishings stores saw the slowest value growth rate in 2023. This channel faced…

Despite the overall waning impact of the pandemic in South Korea, simultaneous new outbreaks of COVID-19, influenza, and the common cold (referred to as a “tripledemic” in the country) are leading to a sharp increase in the number of consumers…