South Korea

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The digitalisation and expansion of high-tech industries in South Korea are poised to fuel consumer growth, surpassing the regional average. The rise of a burgeoning middle class and an expanding affluent consumer segment will serve as pillars for…