Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Health and beauty specialists saw fairly static outlet numbers in South Korea in 2023, after several years of decline, but saw a second year of growth in current value terms. The largest channel in value terms, pharmacies, maintained growth in South…
General merchandise stores maintained growth in both outlet numbers and current value sales in South Korea in 2023, with increases seen for both variety stores and department stores, although the latter remained by far the larger channel. Department…
Discounters remained only a small retail channel in South Korea in 2023, and continued to see a decline in outlet numbers in this year, although returned to slight current value growth. In South Korea, major retailers have embraced private label…
Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…
Convenience retailers maintained dynamic growth in current value terms and in terms of outlet numbers in South Korea in 2023. The number of convenience retailers surpassed 50,000 in 2021, and this figure increased to nearly 60,000 in 2023. The…
Appliances and electronics specialists maintained its long-standing decline in outlet numbers in South Korea in 2023, and although it returned to growth in current value terms, this only made a small dent in the losses experienced since 2019. The…
Outlet numbers in apparel and footwear specialists in South Korea remained fairly static in 2023, after several years of decline. Meanwhile, although sales failed to return to anywhere near the pre-pandemic level in current value terms, they…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…
Tissue and hygiene navigated a complex landscape in South Korea in 2023, shaped by key macro variables. Inflation, which was a global phenomenon, strongly impacted the industry. Rising raw materials costs squeezed profit margins and forced…